What is straight edge academy?

Straight Edge Academy is a month-long, hands-on course designed to help independent artists jumpstart their careers in just 30 days.

Built by artist managers, not influencers, it’s a high-intensity program that teaches you exactly what you need to establish your presence, build your fanbase, and start making money from your art.

It’s perfect for artists who have the music but need the structure, strategy, and support to actually move the needle.

Curriculum overview

Week 1: Artist Identity & Positioning

Lay the foundation for everything else.

  • Define your “why,” your sound, and your story

  • Build a brand that feels real and resonates with the right audience

  • Learn how to stand out in a saturated space without being gimmicky

  • Start thinking like a business: the mindset, structure, and professionalism that gets you taken seriously

Week 2: Content Strategy & Creation

Master your online presence and start building real connection.

  • Build a content system that’s consistent, sustainable, and on-brand

  • Learn how to create short-form videos (Reels, TikToks, Shorts) that actually connect

  • Discover how to use content to build fan loyalty and attract opportunities

  • Get weekly feedback on your content and direction from people who do this every day

Week 3: Release Planning & Business Systems

Turn your next release into a moment, not a missed opportunity.

  • Learn how to structure a release that builds anticipation and impact

  • Build a step-by-step plan for before, during, and after the drop

  • Avoid the “drop and disappear” trap and keep your momentum going

  • Set up the backend of your artist project: organizing files and building basic tools that every artist needs

Week 4: Growth, Bookings & Execution

Turn strategy into action, and get ready to move.

  • Create a personalized 90-day growth plan based on your current stage

  • Learn how to pitch yourself for shows, openers, and local bookings the right way

  • Build the assets you need to get booked (EPK, live clips, booking emails)

  • Set up a weekly creative workflow that keeps you consistent, without burning out